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Every year, more people are playing games on their phones, and a category of apps called social casinos has quickly become a multi-billion dollar industry.
Nate Halverson of Reveal at the Center for Investigative Reporting has the story of this treacherous platform for addiction.
And one category, called social casinos, has quickly become a multi-billion dollar industry.
But new evidence shows game developers are targeting vulnerable users, all with the help of Facebook and its massive trove of personal data.
For the record, "PBS NewsHour" produces some content as part of a business relationship with Facebook.
From Reveal at the Center for Investigative Reporting, Nate Halverson has the story.
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To share your story, go to revealnews.
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How slot machines work — best slot machine facebook game why you should think twice before playing them A night at the slots.
How slot machines work — and why you should think twice before playing them Anthony Frederick Lucas, University of Nevada, Las Vegas September 5, 2018 6.
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Anthony Frederick Lucas receives funding from the Sycuan Institute on Tribal Gaming and the University of Nevada, Las Vegas.

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Every year, more people are playing games on their phones, and a category of apps called social casinos has quickly become a multi-billion dollar industry.
Nate Halverson of Reveal at the Center for Investigative Reporting has the story of this treacherous platform for addiction.
And one category, called social casinos, has quickly become a multi-billion dollar industry.
But new evidence shows game developers are targeting vulnerable users, all with the help of Facebook and its massive trove of personal data.
For the record, "PBS NewsHour" produces some content as part of a business relationship with Facebook.
From Reveal at the Center for Investigative Reporting, Nate Halverson has the story.
Five years ago, she and her husband were thinking about retirement.
But, all that changed one afternoon, when she sat down to watch TV.
I thought it was a casino-casino at first, and then I realized it was a game.
These apps bundle together games like poker, roulette and slot machines.
Kelly's slot machine game was free to play, at first.
But, once her free chips ran out, she had to buy more to keep playing.
They only take money, to give you virtual chips to continue to play on their app.
Kelly showed me hundreds of messages between her and Big Fish Casino.
And you write to them, and the subject line is, all caps, "cancel account.
The company never did.
She continued spending, hiding it from her husband.
I took a breath, I remember this, and I said, its like I said, I'm sorry, Chuck.
I said, I think we might lose.
I don't want to lose everything.
He said real casinos would be required to cut her off, or face big fines.
But there are no regulations on social casino games.
He said social casino games appear to be five times more addictive than traditional casinos.
And again, no one's tracking this, because it's not being regulated.
But companies like Big Fish claim their games are just entertainment, and have avoided any gambling regulations.
None wanted to go on camera, but described a darker side, saying it was widely known some players were addicted, and their warnings to management went ignored.
One player spent so much on the best slot machine facebook game, she couldn't afford her prescription medicine, and they told me another's home was in foreclosure.
Suzie Kelly said the first time she tried to quit, Big Fish called her on the phone, not to cancel her account, but to assign her a personal VIP host, Byron Scott, who gave her free click at this page to keep her from leaving.
Where would this relationship with Byron Scott go?
What did it become?
It best slot machine facebook game like a friendship.
And you know, my mother passed away in 2016.
They sent me flowers.
And they also sent, of course, chips to keep me playing.
Brotons worked for Aristocrat, the same company best slot machine facebook game owns Big Fish Casino.
He designed the VIP system to target the tiny fraction of players who will actually pay to play the games.
They refer to their VIPs as whales, a term taken check this out the casino industry to describe big spenders.
Social casinos now use behavioral analysis software to quickly identify people who are likely to become big spenders.
Behaviors like increasing your bet, or playing frequently, are signals to the companies, and they target these players with heavy marketing, and label them, proto-whales, as Brotons explained to a roomful of game developers back in 2015.
For me, that's like, let's find the weakest person and destroy their life.
Facebook makes hundreds of millions of dollars best slot machine facebook game virtual best slot machine facebook game to players like Kelly.
Julien Codorniou, a Facebook executive, spoke at a game conference in 2014 about social casinos.
It's a category that, you know, never stops growing.
Every year, we see new companies out of nowhere coming up with best slot machine facebook game games, amazing IP, launching on Facebook, launching on mobile, making significant money.
Facebook helps social casinos find those potential whales.
It charges a premium to nudge players to spend more, to target people whose online behavior might be a sign of addiction.
Sam Lessin is a former top executive at Facebook.
He now runs his own venture capital firm.
But back in 2012, he wrote an email to his then-boss and close friend, Mark Zuckerberg.
Lessin wrote that he wasn't proud of their work with slot machine companies.
click to see more fine with it, he wrote, just not proud of it.
Lessin won't discuss his time at Facebook, but agreed to speak generally about how companies are targeting people like Suzie Kelly.
I mean, it sounds disgusting, right?
You know, we're going to have to live in a world where both very, very good people, and very, very bad people have better tools.
Do we want hyper-targeted ads from casinos to gambling addicts?
Like, no thinking person is like, way play texas holdem poker great.
But think, leo vegas best slots where the question is, well, OK, like, let's be really clear, what rule do you want to write?
And how are you going to enforce that rule?
She is now getting help for her gambling addiction, and says she no longer spends money on Big Fish.
But, she is still dealing with near financial ruin from the game.
If you could go best slot machine facebook game in time to that moment when you were about to download the app, what would you tell yourself?
You don't know this until you play this game, but you've got a problem.
If you have an addiction, you're screwed.
For "PBS NewsHour", I'm Nate Halverson with Reveal, in Plano, Texas.
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